Hi, I’m Lauren!
I am a marketing professional with a BA in Professional Communication. I help brands tell meaningful, engaging stories through digital marketing, social media, product presentation, content creation, and content writing.
My career began in an unexpected place: the fashion industry. I spent almost a decade working as a professional model in Victoria, Vancouver, and Milan, adapting quickly to highly dynamic sets, photoshoots and fashion events. During this time, I also founded and managed an online thrift and vintage brand for two years—an experience that sparked my interest in marketing and brand storytelling.
I later earned an Associate of Arts in English from Camosun College—graduating on the Dean’s Honour Roll and receiving two academic awards—followed by my Bachelor’s of Arts in Professional Communication from Royal Roads University. Since then, I’ve worked as a Social Media Coordinator, Content Writer, and most notably, a full-time Digital Marketing Manager at Violette Boutique, a multi-brand jewelry retailer. In recent months, I have been focusing on building my skillset with new programs and applications, as well as building my portfolio through short-term contract work, including my ongoing seasonal work as Violette Boutique’s part-time Marketing Assistant.
My core areas of expertise include social media management, photoshoot and campaign creative direction, meaningful storytelling, content creation, and e-commerce marketing and management. I am especially passionate about working with small businesses and brands in the fashion, design, beauty, and wellness industries, and I love helping thoughtful brands grow with purpose.
When I’m not creating content or fine-tuning product presentation, you can find me reading fiction novels, watching films, or working on a puzzle. I’m passionate about inclusive storytelling, and I believe that psychological safety, empathy, and respect are essential—both in the workplace and in life.
Loves by Lau 